Customer Profile

Customer Profile.

The customer I am aiming for would be around the age of 18. They would be a Student yet they would work in a place such as Topshop/Topman, River Island etc. They would have no children and they would live a apartment or a small house that they shared with their friends. They would go on holidays once a year and this would be to the likes of Amsterdam or Budapest. They would also go to music festivals such as Leeds or Download.

They would shop in many different stores that range from high end fashion shops to charity shops, This would be so that they could find one of pieces or clothes that they could wear again. They would shop both online and instore as they would try to find offers or discounts online and one off pieces however they would still go to local shops and charity shops. They would be either very on trend or have a style of their own. They would never buy something because of the brand name as they would only buy things that they would enjoy to wear. They would buy both for occasion and casual wear ad they would like to buy new clothes all the time. They would have no spending backer because if they wanted something they would save up to make sure that they had enough money for it.

Their favourite designer would be the likes of Alexander McQueen, Versace, Iris Van Herpen etc. They would read the likes of Vogue and Elle to be on the Fashion know. They would admire celebrities such as Lady Gaga her crazy Fashion and her amazing music. They would hate people that wear things because of the brand for example only wearing something because it has a designer name yet it could be ugly. 

This is the type of customer I would hope to buy the t-shirt range I am creating.